Category: Blog

Has art been losing its grip in modern times? India is a dynamic country with a diverse range of cultures, art forms, and customs. It is echoed in its arts and handicrafts, which incorporate a rich history, aesthetics, and elegant designs. Traditional art and handicraft industries have provided job and livelihood options since times immemorial. It is also considered as one of the drivers in establishing inclusive work opportunities and assisting in sustainable development in current times. However, with the assault of fast-paced mass-production processes, the survival of traditional arts and handicrafts is in jeopardy.

Do we need to explain again why the need for the fashion hour is spirit-soaring clothing right now? And while we are at it, why not combine this positive force with the handloom industry and come out with a win-win for each? There is certainly no shortage of traditional crafts and ethnic clothing options in a diverse country like ours. What is lacking is a bridge between the skilled craftsmen and customers who are willing to indulge in hand-woven, hand-blocked fabric from the locals. Well, fret no more since Knotty Knitters is here with its treasure trove for the Spring-Summer 2021 fashion scene!

The festive season is here and there are big sales everywhere! (including on Knotty Knitters where prices have been slashed out across all product sections) When everybody is introducing new collections in sarees and suits, we thought we’d switch our attention away from the apparel section for some time and instead focus on the home decor section. Why do you ask? Well, what also coincides with Diwali is